Clip thinking: basic concepts and terms

Abstract

The need for information at the present stage of development of social relations can be equated with vital needs, that is, knowledge becomes the basis of a person's life in a modern information society, without them it is impossible to adequately interact with the environment – virtual and real (physical). Results of the study «Ukrainian Generation Z: values and guidelines» (Fund. Friedrich Ebert in Ukraine) show that the overall level of information dependence of society is increasing, which is simultaneously associated with an excessive oversaturation of content, as well as with the improvement of information and communication tools and their availability.