The task of the key stakeholders values harmonizing in a construction project in the context of strategic communications with them

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Abstract

The research objective is defined, it is to increase the effectiveness of interaction with stakeholders of construction projects. Scientific sources on stakeholder engagement and value-based project management are analyzed. Typical key stakeholders of a construction project are identified, their brief characteristics are provided. A conceptual model of balancing the values of key stakeholders of a construction project and the target function of harmonizing strategic communications with key stakeholders of a construction project are proposed. Prospects for further research in the chosen direction are outlined. Conclusions are formulated.

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project management, construction project, key stakeholders, values, strategic communications

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Vedmiediev O. The task of the key stakeholders values harmonizing in a construction project in the context of strategic communications with them / O. Vedmiediev // Build Master Class 2025 : Conference proceedings international scientific – practical conference of young scientists, Kyiv, 26.11- 28.11.2025 / Kyiv National University of Construction and Arhitecture ; chief ed. V. I. Skochko. – Kyiv : KNUCA, 2025. – P. 413 – 414. – Bibliogr. : 5 titl.

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