Characteristics of the digital transformation of innovation processes in the modern economy

Abstract

The article examines the main characteristics of digital transformation in information processes within the modern economy, which serves as a key factor in economic development amidst global digitalization. Digital transformation affects all aspects of economic activity, including data digitization, process automation, the use of big data, artificial intelligence (AI), and machine learning. Additionally, cloud technologies significantly alter approaches to data management, providing flexibility and mobility to business processes. Particular attention is given to information security, which is becoming an increasingly pressing issue due to the rapid growth in digital information volumes. The article analyzes new trends in the use of decentralized systems, such as blockchain, which ensure transparency and security in data exchange. Additionally, the potential of digital platforms as drivers of change in traditional business models and as enhancers of market interaction efficiency is discussed.