Вип. 36
Постійний URI для цього зібранняhttps://repositary.knuba.edu.ua/handle/987654321/362
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Документ Business model analysis of Meituan(КНУБА, 2018) Yinglin JiIn order to understand and analyze the business model of an enterprise, this paper selects Meituan as a case study. First of all, it introduces the general situation of the company. Secondly, the paper introduces the business model of the company in terms of profit model, key resources, main activities, value proposition and customer segmentation. Potter's five force model is used to analyze the competitive environment of the business model of Meituan. Finally, the advantages and disadvantages of analysis, put forward that the business model needs to focus on innovation, transformation, and creating brand influence.Документ Risk management for an erp project(КНУБА, 2018) Yinglin JiRisk management is the key step to ensure the successful implementation of ERP project. Thispaper mainly introduces the risk that the project may face, and the risk management steps that should be taken in the face of the risk. Next, the key steps of risk management are risk identification, risk assessment and risk control. Then combine the relevant theory with the implementation of the case for analysis.